FIELD MARKETING · PROGRAM BUILDING
Taking the brand beyond the building.
A great field program has to work in the real world: different communities, different venues, and a new set of details at every stop.
The work behind
the experience.
I helped develop T-Mobile’s mobile retail concept through local testing and field execution. The concept grew into a national operation with more than 80 teams.
As a regional leader within a national program delivering approximately 500 activations a year, I aligned staffing, logistics, local partners, and customer engagement. My truck operations delivered 263% of Growth Plan in 2022.
I put the lessons into a 109-page activation playbook, giving teams a practical starting point for planning, logistics, responsibilities, and customer engagement. Thirteen team members advanced into expanded roles through the regional mobile program.
of Growth Plan, 2022 truck operations
pages in the activation playbook
team members advanced